48- Podcasting thought leadership can be profitable for your business

Struggling Biz

In this episode, we discuss the four steps of becoming a profitable content creator that lead you to being a thought leader. These four steps were described originally by Paul Colligan in his podcast show called The Podcast Report.

The four steps are:

  • Subject matter expert that leads to becoming known as a Luminary;
  • Problem-solver that can be recognized as a solution-provider;
  • Trusted Advisor; and finally
  • THOUGHT LEADER

As you will hear in this audio episode, monetization can be possible to the really lucrative position of thought leader. There are cases-in-point that are delivered in this episode, and you should know where you are and where you stand in your business for profitability in new media as a content creator.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Paul Colligan and Chris Brogan. All rights reserved.