107- Entrepreneurs can do all their marketing or hire a marketing manager

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In this episode of The Struggling Biz, we discuss the contents of a free pdf from John Jantsch of Duct Tape Marketing, where the question that is presented is: should small business owners and entrepreneurs hire a marketing manager instead of going at it alone and do ALL their marketing for their success?

The free pdf came out earlier this year and it was titled “Hiring and activating a Marketing Manager” was delivered as a result of taking action on a Call-to-Action from an email sent out by John Jantsch. This is the free 3-page pdf document that specifically addresses the checklist on marketing — especially whether a small business needs to hire a marketing consultant or not.

We have also delivered the link for you to obtain the information about Roles and Responsibilities. And this is at no charge.

Now, I have known John Jantsch since 2010, when I met him in person when he was on a book tour promoting his book at that time called “The Referral Engine.” And the subtitle is “Teaching your business to Market itself.”

John has been mentoring and training entrepreneurs since I heard about him in 2006, and his program is called the Duct Tape Marketing Program. And he does have affiliate programs, and he also trains other entrepreneurs to become consultants of his program — especially in marketing.

As for this entrepreneur, I myself have had both formal degrees (my B.A. and MBA in Marketing, as well as being a PhD. Candidate for International Marketing), along with over 34 years of corporate marketing experience in a Fortune 100 company.

I was also a marketing manager for 3 startups, including my own.

Thus, I have seen from my background that John Jantsch does know how to create successful marketing programs and implement them for startups and entrepreneurs.

At this time, you may find yourself lacking in the areas of experience that you need for both marketing and sales. If this is the case, and if your business can invest in a professional marketing manager to move your business forward, then his 3-page pdf may be a good reference to get you started. As you can see in the pdf document, you can find out:

what an ideal Marketing Manager can do with blogs, social media, newsletters, marketing assets, collateral, marketing campaigns and promotions (including copywriting);
where you can look for great Marketing Manager hires;
ideas to post for a job looking for a Marketing Manager;
determine what roles and responsibilities are required for a Marketing Manager;
which job boards you could use to find a good candidate with the right experience and skills;
how to use a good checklist in seeking a good Marketing Manager;
what kind of creative thinking would a candidate need;
determine what a good lead-generation campaign would be;
determine steps to quickly “onboard” your new Marketing manager;
determine how transparency and accountability should be part of an integrated character of such a candidate; and
determine how well and how quickly your candidate may integrate with your business and your customers to produce effective results.

We recommend that you examine these free deliverables from John Jantsch so that you can answer the question for yourself and your business: should you do ALL the marketing, or should you look to offset the tasks of effective marketing to a Marketing Manager.

You may find out that an individual who is dedicated as a Marketing Manager may not just be for large companies. This may be something for you to investigate.

Thank you for your attention.