112- How Entrepreneurs can win back lost customers

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In this episode of The Struggling Biz, we discuss some examples of emails that can be used if your business needs to “win back” some customers (or “subscribers”) that have not been converted to buying customers. These suggestions (actually, 8 of them in the original content from LisaRWells.com and her blog) were contained in a promotional email, video and blog post from Lisa’s blog post called “#60: 8 Examples to carm and win-back inactive subscribers.”

From her segment called “Simple systems in 5 minutes or less,” Lisa outlined eight different types of emails that can be used by entrepreneurs, startups or small business owners to try and either get an inactive email list contact to become active, or to even go a bit further and convert a contact on the list to become a prospect.

As you can see in the video that is over 5 minutes long, the eight types of emails can be used for informational, emotional or even personal connections when trying to win back a customer or a subscriber to your email list.

As is mentioned in our audio episode, there are earlier blog posts by Lisa where she actually describes the symptoms of losing a subscriber from your email list, and how to recognize that this is happening.

As you can see in the video on the blog post, some of the types of emails used are:

the “it’s been a while” email;
the promotional emails with either discounts or other types of coupons for attractive discounts;
the emotional “we feel lost without you” email that shows a sad Teddy Bear with the tag line “come back to us”;
the heart-felt email with the tag line of “breaking up is hard to do” (which is a blast from the past for any subscriber who especially remembers musical songs of the ’60s)

just to name a few. The others can also be classified as different types, as you can see in the video.

So, if your business has a strategy of either starting (or is currently using) email lists for your potential subscribers and customers, these ideas may add to your toolbox of tactics for increasing your visibility to your prospects.

We hope that you can find value in both this strategy from Lisa, or that you can build upon the tactic of “winning-back” subscribers or customers to your business.

Thank you for your attention.