04A- Steps to small business marketing success — a resource

One of the biggest headaches for many small business owners and startups in the entrepreneurial venture is getting a good marketing plan and executing good marketing tasks to have Marketing Success.

Well, a resource has appeared from a very long-time podcaster and small business owner, as well as a helper of entrepreneurs with his Duct Tape Marketing Program. He is John Jantsch, and he recently published an e-book that he offers for free to aspiring and actual small business owners. It is called the 7 Steps to Small Business Marketing Success.

Now, John has written several books on marketing and entrepreneur successes. In this book, he outlines seven key steps or areas that a startup or small business owner should read and ensure that these are addressed in the small business Marketing Plan.

Notice in the table of contents for this e-book of only 25 pages that John Jantsch takes you from the idea of what marketing should be in a small business environment to delivering value for free, then having a web presence with successful lead generation, and then finally getting a good selling environment by “making selling a system.”

For any startup in the tech environment, the concept of creating a system for making selling easier and a great part of business might be very attractive and excite the entrepreneur.

This free resource is easy reading, and the charts and graphics that John uses are interesting and easy to understand. He breaks down a lot of the marketing concepts into simple thoughts which can be part of the entrepreneur’s processes. You can get this free pdf at this link:

https://s3.amazonaws.com/dtmtools/7stepstosuccess.pdf

We hope that you will find this of interest and of good use for you, as a small business owner, and that this could be a tool for you to use in making your startup or small business a success.