142- The social media quick hit vs appointment time podcast

Podcast: Play in new window | Download

In this episode of The Struggling Biz, we discuss the advantage of podcasts for your business as a lasting “appointment time” instead of just a “quick hit” delivered by social media on your smart phone — and which could be better for your business. As you may know, Paul Colligan is the thought leader for monetization strategies for podcasting, and he has been so for the past 17 years.

This episode was originally published on a previous podcast show called Podcast Reporter, as episode 101 — but the content is evergreen. Thus, this episode is repurposed, citing the interview which Dave Jackson had with Paul Colligan and the results of how podcasting may be a better alternative of communication and “conversation” as an “appointment” with the podcaster. And the content could help your business.

So we hope that you will find this episode of value as you consume the evergreen content and possibly view podcasting as a real asset for your business, and that it can provide more value for your business than just the “smart phone quick hits.”

Thank you for your attention.