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In this episode of The Struggling Biz show, we discuss the topic of proposed tactics that include a call-to-action from your promotional media or advertising.
In Evo Terra’s podcast show called PodcastPontifications.com, he examines some suggestions for improving your calls-to-action in podcasting. And we can take that as a first step for suggestions for improving your actions in getting other media calls-to-action more bold, daring, and actionable for other media. This will greatly improve the ability of your audience to remember the call-to-action and immediately take action before getting frustrated with the inability to either remember where to go or get the URL associated with it.
This recent episode is titled “Vocalize for a better podcast ad experience.” However, the suggestions are also good for other types of media in advertising, as well. Your own small business could do well to get something improved for having your prospect remember where to go and get the information to sign up and get a result from your call-to-action in a very short time frame.
For today’s entrepreneur seeking to get immediate actions from a call-to-action by either audio or video or other media, the time element is critical. And because you may lose the opportunity to get an order for your offer or offering due to the length of time it may take for your prospect to get the URL or try to remember where to go to act on your offer, it is advisable to have a tactic that can try to “guarantee” that the jingle or the URL or the item used to incent the prospect to order as good as possible.
Thus, Evo in his interview will give you the pros about how to go about this for podcasting. But you, yourself, can extrapolate this type of tactic and promote it into other media — such as video, etc.
So we recommend that you consume these 10 minutes from a podcast show or blog from Evo and then move to put together some type of “vocalization” techniques that can work for you to improve the success of your own calls-to-action. And thus, your sales can improve and you can make your small business more successful in the world of entrepreneurs.
Thank you for your attention.
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