160- Entrepreneur tip — making things memorable for success

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In this episode of The StrugglingBiz.com, we deliver a theme driven recently by Evo Terra of PodcastPontifications.com.

This talent of creating things in your business memorable is a skill that requires some discipline in planning your creation in your business for your prospects and customers to remember you, your avatar, your product or service or tag line for your business.

The theme of the podcast for Evo Terra is “Ways To Make Your Podcast More Memorable.”

Now, although Evo’s subject is podcasting, as part of the New Media and Social Media world, it can also be applied to any type of asset or name or intellectual property for you and your business as an Entrepreneur. And I strongly suggest that you spend 10 minutes listening to the audio podcast so that you can get the gist of his recommendations for your business. But making things memorable is not easy to do properly. You, as an entrepreneur, must be creative and come up with ways that work for you to “make memorable shows, episodes, and other forms of content that stay stuck in the minds of our audience members.” And the latter for me relates to content that you create when creating, promoting, advertising or testing your asset. We must first accept the realities of creating an asset and making it become memorable. As Evo states, “we must also accept that our experience as a creator is markedly different than the experience our listeners have when they consume our creations.”

But you can see that Evo Terra has boiled down the formula for causing memorable assets with the following suggestions — and Evo then discusses and explains each suggestion:

Have a memorable tag line or slogan or phrase that can be effective for your business (N.B. Evo calls this a “schtick” — but it can be something that can pay off when you do create something that sticks with your intended prospect, customer, audience or loyal fan.)
Be about one thing — in fact, Evo tries to let you know that having a focus and creating a targeted asset is key. As he states, “…I reminded you about the vast amounts of content people are exposed to every single day. A flood of content that forces their brain to choose one memorable thing over another.”
Reinforce and Repeat — Evo brings to mind the old suggestion from corporate advertising that you should promote your product or service, then ask them to “lather, rinse and repeat” as did the early commercials for shampoos. He gives the logic behind this as “You’ve probably heard the trick of “Tell them what you’re going to tell them, tell them, tell them again, and then tell them what you just told them”, right?
Less is more — in Evo’s terms, he explains this in the area of moderation instead of perpetual flooding; and
Don’t flood your audience — which Evo clarifies as “By that I mean don’t give them more to think about than they can handle.”

For most of us, the latter is really a difficult thing to do, since we want to blast to the world all the features, highlights, benefits and details about of company, our products, our services and ourselves. This is one of the most difficult things to do, which is to CONTAIN YOURSELF.

I am sure that many of us probably think that this is so obvious and apparent that we need no reminders. However, I have found myself getting caught in this web of detail and this trap of over-engagement that we can actually turn off our targeted prospects, customers and peers. In my situation, a copywriter working on my marketing materials told me that this was my greatest problem — that is, not summarizing and focusing my message to the intended audience.

So even though Evo targets the podcasters in his suggestions, I can definitely say from experience that these hints can be applied to any avenue of entrepreneurship for your business.

I hope that you can then learn from these points and create the best asset for your business to make your startup or entrepreneurship a success.

Thank you for your attention.